by Doctor Science
Pacific Rim hasn't done as well in the US as had been hoped (for a nearly-$200-million movie), though it's racking up enough bucks internationally that there will be a sequel. I think its comparative failure here was because the marketing was wrong.
The marketing, and the reviews, said that Pacific Rim is "by fanboys, for fanboys". But let me tell you, I know a LOT of fangirls, and we have fallen for this movie hook, line and sinker.
At least in the US, the marketing tagline for Pacific Rim was "To Fight Monsters, We Created Monsters". And this is what the trailers showed: giant invading alien monsters, battled by equally giant robots, controlled by square-jawed men. I was *deeply* unimpressed with the first trailer I saw, and wrote the movie off as "another take on Transformers, probably based on a comic or video game I've never heard of. Boring, loud, sausagefest, skipable."
But this isn't what the movie is about. It's not about how "we created monsters" or "we made giant scary robots, powered by men." The *point* of Pacific Rim, at least as far as the fangirls (and similar) are concerned, is we fight giant aliens with giant robots powered by our soulbonds. What's driving the robots ("Jaegers") isn't "a man" or even "a human being", it's a relationship.
Cut for massive, total spoilers for the film.