by Doctor Science
DC Comics is launching a "reboot", for which they state that The target audience are men age 18 to 34 though they do realize that they have readers in other demographics. Leigh at the Hathor Legacy is only one of many female comic fans wondering
why DC is marketing toward an audience they seem to already have, and why marketing to expand their female audience isn’t a higher priority.I hypothesized:
I agree that this is perplexing if their goal is to sell comics. It is, though, quite comprensible if they are changing their business model, and now intended to sell *advertising*. In that case, a renewed commitment to that elusive 18-30 y.o. male demographic may be just what the actual customers (the advertisers) are looking for.Here's what I mean by porn:
My idea is that if they make comics more like “porn that bears no relation to the laws of physics”, they might sell highly-targeted ad space: “getcher impulse-driven young males here! No additives, no paying for eyeballs you don’t want!”
And they might be planning to get more revenue from online ads, as well, and using the comics to generate a demographically pure product.
It’s either that or a “cootie” theory.