While we're all waiting for the big spectrum auction decision to come down, a quick word on Google. As some of you may have noticed, I've been skeptical to say the least of Google's chances of success here (i.e., their ability to win spectrum and enter the wireless market). Well, this column pretty much explains it all. It's hard to believe I'm just now "discovering" this weekly column. But anyway, it's not too much to say that I agree with every word. Particularly these sets of words:
By this time it should be clear that I generally support what Google has proposed and think it is a very good idea for us all. So why, then, does the headline on this column suggest that Google is on crack to have even made such a proposal?
Because they don't know who they are messing with, that's why.
I am 100 percent behind Google's four conditions, but I see very little likelihood that they will be accepted by the full commission. I also see that they have slightly moved the wireless incumbents, who are mean and spiteful companies and WILL HAVE THEIR REVENGE.
. . .
Look who Google is up against -- all the largest Internet service providers in the U.S. Google will not win this even if they win the auction, because the telcos and cable companies are far more skilled and cunning when it comes to lobbying and controlling politicians than Google can ever hope to be. The telcos have spent more than a century at this game and Google hasn't even been in it for a decade. And Google's pockets are no deeper than those of the other potential bidders.
In this movie, Sauron lasers Sam and Frodo before they get to Mount Doom. Darth Vader doesn't help Luke out in the end. Megatron wins. Wile E. catches the Roadrunner. Elizabeth Bennet learns that Darcy is a loser. Etc. Etc.