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January 06, 2005

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Well there must be a (not so) new tort principle, Kill the Golden Goose. Our local (small market even) newspaper and TV stations are running ads from lawyers seeking Vioxx victims. I thought I read recently where the risk level of taking this medicine would only be reached if the patient exceeded the stated dosage recommendations. I don't have a link, sorry. What we'll get is some statistical analysis where three old ladies in Hoboken, two of which chain smoked and ate pork fat daily, suffered heart failure six months after OD'ing on Vioxx. Since there was only six heart attacks in the county that week, there's a 50% risk factor 'proving' the FDA and the pharmaceutical company knowingly marketed a killer drug.

Streamlining, customizing and de-politicizing the process is an excellent endeavor. There are wonderful things on the horizon studying DNA proteins and there impact on our most devastating dementia diseases of our generation. Any oversight of the drug approval process must parallel and serious debate on torts and trial lawyers.

Random thoughts:
Why are drug companies allowed to advertise prescription drug directly to patients?

Should there be some manadatory beta-test period for new drugs, where doctors are allowed to prescribe them under stricter protocols than regular drugs?

Why are drug companies allowed to advertise prescription drug directly to patients?

I think you know the answer to this one. But it does more than encourage patients to ask their doctors about medicines and fill the pockets of big pharma. It is useful to have a communication channel for drug information that bypasses doctors. Many docs are old, set in their ways, and are not up on the newest literature. On the other side of that coin, many (most all) patients are not knowledgeable about available drugs for their particular illness without advertisements.

There is plenty of opportunity for abuse by the companies, as I'm sure everyone can appreciate. Tricking consumers into self-diagnosing and therefore creating demand for a drug is a big one in my eyes. The commercial for Zoloft kills me -- if you have ever been afraid of talking in front of groups, meeting new people, or talking to your boss, you are normal.

What's funny is the pharm industry used to spend tons more money on the doctors themselves. They'd send them on cruises, fly them to Hawaii for "conferences", etc... After a while, they realized they weren't buying much for their money. Doctors, non-specialty internal med especially, try very hard to police themselves in this regard with some success. The companies found it was much more cost effective to just advertise to potential patients.

heet -- that money is still being spent on marketing to doctors; it has just been supplemented by even more money spent marketing to consumers. Myself, I agree with you that it's good to have a way for patients to get information about drugs that bypasses their doctors, but I don't agree that drug company marketing is a good version of this 'way', most particularly because it has nothing to do with accuracy. Moreover, I think the web is stepping in to provide the info patients need. Direct-to-patient marketing is, in my view, a tremendous waste of money. And if the drug companies were just spending this money without passing it along to consumers, thereby adding a lot to the rising cost of prescription drugs, that would be fine, but as things stand we are ultimately paying for it all.

To anticipate possible future objections: in a normal market, I'd say: hey, let a thousand flowers bloom. I have no analogous objection to shampoo ads, and I don't think they play a particularly useful social role either. But the market for prescription drugs is not a normal one, both because the user, the prescriber, and the payer are different people with very different incentives, and because they have vastly different levels of information which invite market failures. For these reasons, and because not having a medication you badly need is not like not having shampoo, the drug market does not function 'normally', as a result of our own policy choices; and thus my normal objection to things like ruling out advertising does not seem to me to apply here.

Hey, I'm all for restricting drug ads to consumers, believe me. The pharmacutical market is full of failures of information. It isn't perfect by any means.

In the America I know, you will never be able to completely keep an industry from advertising to its consumers. Just isn't going to happen. What should never happen, though, is a patient deciding his own treatment. Docs still have the final word and it should stay that way for reasons of liability and propriety.

I think the competing information claims make Kleiman's concept a good one. You design a mechanism whereby people and especially doctors demonstrate their knowledge on specific drug areas if they want to prescribe/use some of the more dangerous drugs. I think a lot of the problem is that the tort industry has deformed the idea of risk. It is perfectly normal to expect that some very useful drugs might have some very noticeable risks--and I mean risks other than the 'dry mouth' or 'could cause dizziness' that exist for nearly every drug.

Yes, it is reasonable to expect that drugs may have strong and even dangerous side effects. It is also reasonable to expect that new drugs will be properly tested so that the side effects can be explained to physicians and patients so they can weigh the risks and the benefits of taking these drugs.

What Merck and other pharma companies have been doing is using the FDA's "fast track" approval process, one that they asked for for potentially life saving drugs, for drugs that don't merit it, like Vioxx. By the late 1990's, over 68% of new drug approvals were using the FDA's priority system, potentially putting tens of millions of Americans at risk from insufficiently tested drugs.

Conservatives and right-wing partisans want to spin this as a failure of the tort system, but the tort system is working like it's supposed to.

People have been harmed because Merck wanted a shorter time to market so they could make more profit. As well, there were followup studies as early as 2000 that Merck fought the FDA to keep from being disclosed. Now Merck is going to have to pay for that. I'm not a lawyer, but it seems to me that that's how the system should work.

Strong drugs may have strong side effects. If you're taking a drug that controls your HIV or cancer, you accept that it the side effects could be dangerous or even fatal. For the nearly 140,000 people who suffered major or even fatal complications because they took an arthritis drug that didn't upset their stomach as much, that's probably a bad deal.

"For the nearly 140,000 people who suffered major or even fatal complications"

Is this an accurate assessment of the Vioxx problem? I haven't found any useful numbers on the actual risk.

Well, TheStreet is doing a series on the Vioxx debacle this week, the latest article is

http://www.thestreet.com/_tscana/stocks/melissadavid/10201869.html

and it links back to the other three articles from this week. That's where I got my numbers, although I'm sure Merck might disagree.

TheStreet articles are very, very damning, alledging that Merck knew that Vioxx was likely to have serious cardiac side effects and that their clinical trials were designed to minimize the reported danger.

Also, if you're interested you can read the actual testmony in the Vioxx Drug Safety Hearings before the U.S. Senate Finance Committee over at FindLaw

Here's a little snippet of the testimony by Dr. David J. Graham, Associate Director for Science, Office of Drug Safety:

Dr. Eric Topol at the Cleveland Clinic recently estimated up to 160,000 cases of heart attacks and strokes due to Vioxx, in an article published in the New England Journal of Medicine.

P.S. I tried to put in actual links and my post was flagged as "comment spam". WTF?

why not craft categories of "sophisticated" doctors and patients who could, by passing examinations, win for themselves the right to prescribe, or to use, drugs not yet approved for marketing to the general public?

I'm a little confused here. What do you and Kleiman mean by unapproved drugs? If it means drugs that have not been through clinical trials how will even the cleverest doctors and patients be able to make intelligent decisions?

I'm not a Merck defender, I don't know anything one way or another about their corporate practices. But if you have been reading here long you know that I am skeptical of reporter claims to summarize statistics that are in the format of "Dr. Eric Topol at the Cleveland Clinic recently estimated up to 160,000 cases of heart attacks and strokes due to Vioxx, in an article published in the New England Journal of Medicine." It is too bad that wasn't a blog or they would have linked to the NEJoM article. :)

So, I'm off to look it up.

Bernard, drugs that wouldn't make it through the current process because for example they have difficult side effects.

Sebastian,

So you are talking about drugs that have been through clinical trials, but did not meet FDA approval standards. Is that right?

Among others.

Among others?

Again, without solid data, how can physicians make intelligent judgments? And how many physicians have the statistical knowledge needed to make judgments about a drug based on the results of clinical tests without some good guidance?

It looks to me like you're aiming at an awful small target - drugs that would help some people but whose side effects are such that they are so unsuited for others as to not qualify for approval. Drugs with serious side effects are often approved, after all, and the side effects are monitored. I take cholesterol medicine, to cite just one example, and have regular blood tests to check for possible liver damage - an occasional and potentially serious side effect.

My main concern is that there be thorough and accurate testing, and that decisons be made by those who understand the results. If you want to argue that the FDA is too conservative then go ahead, but I've heard the opposite from knowledgeable physicians. They make judgment calls. Sometimes those are wrong, but are they truly biased?

As for Vioxx and torts, there does seem to be an argument that Merck distorted its tests. That is an entirely different issue than the one you discuss. I don't know if they did or didn't - neither do you. But suppose they did? What consequences do you think they should bear?

"But suppose they did? What consequences do you think they should bear?"

Of course if they committed some kind of fraud they should get slammed. I have no problem with strongly hitting a company which intentionally violates trust. I'm just using it as a springboard to talk about things.

As for the idea that I'm aiming at a small target, I don't think so at all. There are lots of drugs which can and do have serious side effects but which properly controlled would be fine. Vioxx, for instance, seems to have a 2% increase in heart attacks. That could be a very manageable risk for some people--so long as closely monitored. It could also be dealt with by taking aspirin concurrently. I'm reminded of a great prescription anti-histimane in the 1980s (I had horrible sinus trouble as a child) which was pulled because of a very low incidence of Erythromycin interaction which was linked to heart attacks. Instead of pulling the drug it would have been much better if there could be strong warnings against using it with Erythromycin. (Or was it tetracycline?) And once again, if its manufacturers were hiding something, slam down on them.

I'm making a broader point about risk. It isn't ridiculous to suggest that many drugs which increase the chance of heart attack by 2% while on the drug might still be worth it.

I have no problem with strongly hitting a company which intentionally violates trust.

Then what is the objection to using the tort system to go after them?

I'm making a broader point about risk. It isn't ridiculous to suggest that many drugs which increase the chance of heart attack by 2% while on the drug might still be worth it.

No it's not. But there seem to be a couple of issues here. Are you saying you simply think the FDA is too conservative in its approval policies? You would find a lot of disagreement from those more knowledgeable than I. (I know that's not an argument. I'm just saying I'm not equipped to debate the point, but I doubt you have an automatic winner). In any case, there will always be drugs at the margin. There will always be some drug that is not approved that you, or others less risk-averse, will think should be OK.

But suppose you get around this, somehow. You establish your super-doc system. Now you still need the trial data. How are you going to get it? Once the side effects start to show up you can't just continue the trials, can you? Certainly not without informed consent from the subjects. And if the subjects are as risk-averse in these matters as you say, (and you are right, they are) how will we get valid data for the super-docs?

I guess what I'm saying is that I don't see, as a practical matter, what change you are proposing other than urging the FDA to loosen up a bit.

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